MeetingPackage Expands Its Groups, Meetings & Events Ecosystem Through Partnership with BoomPop

New partnership connects MeetingPackage's AI-enchanced operating system for Groups, Meetings & Events platform with BoomPop's AI-powered event planning platform, helping hotels engage qualified group demand and planners move faster from sourcing to booking.

SAN ANTONIO, Texas — June 16th, 2026 — MeetingPackage, the AI-native CRS and commercial platform for Groups, Meetings & Events, today announced a strategic partnership with BoomPop, the AI-powered event planning platform helping organizations source, plan, and manage meetings, offsites, retreats, conferences, incentive trips, and other group experiences. With a strong presence across the U.S. corporate meetings and events market, BoomPop provides hotels with access to a growing network of organizations actively sourcing venues and event services.

The partnership marks another milestone in MeetingPackage's vision to make group, meeting and event services bookable everywhere. By bringing BoomPop into its growing ecosystem of distribution, integration, and sales automation partners, MeetingPackage continues to expand how hotels connect with modern demand channels while providing planners with a more seamless path from venue discovery to booking.

BoomPop has become a trusted platform for organizations seeking a more modern approach to event sourcing and planning, using intelligent workflows to simplify venue discovery, decision-making, and event execution. MeetingPackage provides the AI-native CRS, automation, and distribution infrastructure that enables hotels to manage enquiries, proposals, inventory, bookings, and group sales at scale. Together, the two companies create a more connected path between demand generation and booking conversion.

"At MeetingPackage, our mission is to remove friction from the groups, meetings and events booking journey," said Joonas Ahola, Founder and CEO of MeetingPackage. "As AI reshapes how buyers discover, evaluate, and book meeting and event services, hotels need technology that helps them respond faster, operate more efficiently, and capture demand wherever it originates. BoomPop brings a modern event sourcing and planning experience to the market, while MeetingPackage provides the commercial infrastructure and automation capabilities that help hotels convert that demand more effectively. Together, we're creating a more connected ecosystem for hotels, venues, and planners."

Healey Cypher, CEO of BoomPop, added: "Bringing people together has never been more important. By integrating MeetingPackage's hotel commerce infrastructure with BoomPop's AI-powered event planning platform, we're helping event planners, partners, and hotels book and execute exceptional events faster than ever”

The partnership also reinforces MeetingPackage's long-term strategy of building the hospitality industry's most connected ecosystem for Groups, Meetings & Events. As automation, and digital-first sourcing continue to reshape how meetings and events are planned and purchased, MeetingPackage remains focused on connecting hotels, venues, planners, and technology providers through a unified commercial infrastructure that benefits the entire industry.

About MeetingPackage

MeetingPackage is the AI-enchanced operating system for Groups, Meetings & Events, helping hotels and venues manage the full sales journey from first enquiry to confirmed booking. Through its Central Reservation System, AI Suite, Booking Engine, Channel Manager, eProposal, and Global Lead Passing network, MeetingPackage enables hospitality organizations to centralize inventory, automate workflows, expand distribution, and convert more group business. The company's vision is to make meeting and event services bookable everywhere. Today, MeetingPackage has optimized more than €1.67 billion in event booking volume.

About BoomPop

BoomPop is an AI-powered event planning platform that helps organizations source venues, plan meetings and offsites, and manage event experiences through a modern, technology-driven approach. By combining intelligent automation with planning expertise, BoomPop enables organizations to create impactful events more efficiently while delivering better experiences for attendees.