MeetingPackage Appoints Juan Gutiérrez Plaza as Chief Technology Officer

MeetingPackage, a leading technology provider for Groups, Meetings & Events sales, distribution, and automation, is pleased to announce the appointment of Juan Gutiérrez Plaza as Chief Technology Officer (CTO), effective immediately.

As MeetingPackage continues its global growth, Juan brings deep experience in building and scaling modern technology organizations and teams, leading complex product and engineering transformations, and creating the foundations for faster, smarter execution. His appointment marks an important step in strengthening MeetingPackage’s ability to innovate, scale, and further build its AI-enabled, automation-first platform for hotels and venues serving the global Groups, Meetings & Events market.

“We’re entering an exciting new phase of growth, and Juan brings the technical leadership, AI-native mindset, and strategic product thinking needed to help us scale with speed, focus, and clarity,” said Joonas Ahola, CEO & Founder of MeetingPackage. "His experience is a strong match for our mission to transform how hotels and venues sell, manage, and distribute Groups, Meetings & Events business across every demand channel. As hospitality moves toward more intelligent and connected ways of working, we believe the future of this category will be defined by automation, AI, and seamless system connectivity.”

Juan joins MeetingPackage with a strong track record in technology leadership, having built high-performing teams, led organizations through growth and transformation, and driven the adoption of modern, scalable platforms and ways of working.

“I am thrilled to join MeetingPackage at such a pivotal moment. My focus will be on scaling our architecture and leveraging cutting-edge automation and AI capabilities to ensure we remain the spearhead in the hospitality industry. I look forward to joining the team and shaping the future of hospitality bookings together.” said Juan Gutiérrez Plaza.

This leadership appointment reflects MeetingPackage’s continued commitment to reimagining how Groups, Meetings & Events business is sold, managed, and connected across the hospitality ecosystem. As the industry moves beyond inbox-driven workflows, spreadsheets, and disconnected systems, MeetingPackage is helping lead the shift toward a more intelligent model powered by real-time connectivity, AI-assisted decision-making, workflow automation, and seamless end-to-end booking journeys.

From lead intake and qualification to pricing, quoting, booking, and downstream system connectivity, MeetingPackage is building an AI-enabled foundation for the next era of Groups, Meetings & Events sales. The company believes the next generation of hotel revenue infrastructure will be faster, more connected, and purpose-built for the complexity of group accommodation, meetings, and events.

About MeetingPackage

MeetingPackage is a Finnish software company helping hotels and venues sell, manage, distribute, and automate Groups, Meetings & Events business. Its technology enables hospitality companies to streamline operations, reduce manual work, improve conversion, and unlock new revenue opportunities across the full booking journey.

MeetingPackage’s platform supports Groups, Meetings & Events, booking engine, distribution, workflow automation, and AI-powered capabilities, helping hotels and venues modernize how they handle group accommodation, meeting bookings, and event sales. Founded in Helsinki by CEO Joonas Ahola, MeetingPackage works with leading hospitality companies to digitize one of the industry’s most complex and underserved commercial areas.

Contacts

Juan Gutiérrez Plaza, CTO - MeetingPackage
juan.gutierrez@meetingpackage.com