Customers
How PPHE Hotel Group Future-Proofed Their Meetings & Events Strategy with MeetingPackage
Customers
How PPHE Hotel Group Future-Proofed Their Meetings & Events Strategy with MeetingPackage
Customers
How PPHE Hotel Group Future-Proofed Their Meetings & Events Strategy with MeetingPackage
Overview
PPHE Hotel Group, a leading international hospitality company operating 52 hotels across Europe, partnered with MeetingPackage to modernize and streamline their Meetings & Events (M&E) distribution. Since 2021, PPHE has successfully transformed how they manage small meeting bookings across their UK and Netherlands portfolios—unlocking new revenue streams, operational efficiency, and a competitive edge in the evolving post-pandemic landscape.
The Challenge
Post-pandemic, customer behavior shifted dramatically. Speed and simplicity became non-negotiable for small meetings and events. Customers no longer wanted to wait days for RFP responses—they expected instant availability, transparent pricing, and seamless booking experiences.
PPHE recognized a clear gap: traditional manual booking processes couldn’t keep up with modern demand. Their team was overloaded, response times lagged, and valuable small meeting spaces often went underutilized.
The Solution: Instant Booking with MeetingPackage
To meet these challenges head-on, PPHE adopted MeetingPackage’s Central Reservation System (CRS) for M&E, focusing on activating instant bookings across 16 hotels.
By enabling instant booking, PPHE empowered customers to book small meeting spaces (typically under 50 attendees) in real-time, directly through connected distribution channels like Cvent and Venue Directory. Behind the scenes, the MeetingPackage system automated workflows, reducing manual admin and freeing the team to focus on larger, more complex events.
“MeetingPackage has revolutionized how we work. We’re saving time, increasing revenue, and reaching customers we never could before.”
Amy Russell - Assistant Director of Distribution, PPHE Hotel Group
Results
Expanded Market Reach
75% of instant bookings now come from new customers—clients PPHE had never interacted with before. Instant booking opened doors to a previously untapped segment.
Higher Utilization of Small Spaces
Previously overlooked, small meeting rooms now contribute significant revenue, thanks to automated availability and frictionless booking.
More Time for Bigger Business
The PPHE sales team now devotes more time to high-value, large-scale events. Junior staff are upskilled faster by focusing on strategic sales instead of repetitive admin.
Fit for the Future
Internally and externally, the organization is seen as “fit for the future,” prepared to meet modern booking demands with speed and agility.
Looking Ahead
Demand for instant booking in the UK continues to rise—and PPHE is ready. With instant booking infrastructure now in place, the group is positioned to lead the market in customer-centric, tech-enabled meeting solutions.
“It’s not just about speed—it’s about giving customers control. MeetingPackage helps us do that beautifully.”
Amy Russell - Assistant Director of Distribution, PPHE Hotel Group
Overview
PPHE Hotel Group, a leading international hospitality company operating 52 hotels across Europe, partnered with MeetingPackage to modernize and streamline their Meetings & Events (M&E) distribution. Since 2021, PPHE has successfully transformed how they manage small meeting bookings across their UK and Netherlands portfolios—unlocking new revenue streams, operational efficiency, and a competitive edge in the evolving post-pandemic landscape.
The Challenge
Post-pandemic, customer behavior shifted dramatically. Speed and simplicity became non-negotiable for small meetings and events. Customers no longer wanted to wait days for RFP responses—they expected instant availability, transparent pricing, and seamless booking experiences.
PPHE recognized a clear gap: traditional manual booking processes couldn’t keep up with modern demand. Their team was overloaded, response times lagged, and valuable small meeting spaces often went underutilized.
The Solution: Instant Booking with MeetingPackage
To meet these challenges head-on, PPHE adopted MeetingPackage’s Central Reservation System (CRS) for M&E, focusing on activating instant bookings across 16 hotels.
By enabling instant booking, PPHE empowered customers to book small meeting spaces (typically under 50 attendees) in real-time, directly through connected distribution channels like Cvent and Venue Directory. Behind the scenes, the MeetingPackage system automated workflows, reducing manual admin and freeing the team to focus on larger, more complex events.
“MeetingPackage has revolutionized how we work. We’re saving time, increasing revenue, and reaching customers we never could before.”
Amy Russell - Assistant Director of Distribution, PPHE Hotel Group
Results
Expanded Market Reach
75% of instant bookings now come from new customers—clients PPHE had never interacted with before. Instant booking opened doors to a previously untapped segment.
Higher Utilization of Small Spaces
Previously overlooked, small meeting rooms now contribute significant revenue, thanks to automated availability and frictionless booking.
More Time for Bigger Business
The PPHE sales team now devotes more time to high-value, large-scale events. Junior staff are upskilled faster by focusing on strategic sales instead of repetitive admin.
Fit for the Future
Internally and externally, the organization is seen as “fit for the future,” prepared to meet modern booking demands with speed and agility.
Looking Ahead
Demand for instant booking in the UK continues to rise—and PPHE is ready. With instant booking infrastructure now in place, the group is positioned to lead the market in customer-centric, tech-enabled meeting solutions.
“It’s not just about speed—it’s about giving customers control. MeetingPackage helps us do that beautifully.”
Amy Russell - Assistant Director of Distribution, PPHE Hotel Group
Overview
PPHE Hotel Group, a leading international hospitality company operating 52 hotels across Europe, partnered with MeetingPackage to modernize and streamline their Meetings & Events (M&E) distribution. Since 2021, PPHE has successfully transformed how they manage small meeting bookings across their UK and Netherlands portfolios—unlocking new revenue streams, operational efficiency, and a competitive edge in the evolving post-pandemic landscape.
The Challenge
Post-pandemic, customer behavior shifted dramatically. Speed and simplicity became non-negotiable for small meetings and events. Customers no longer wanted to wait days for RFP responses—they expected instant availability, transparent pricing, and seamless booking experiences.
PPHE recognized a clear gap: traditional manual booking processes couldn’t keep up with modern demand. Their team was overloaded, response times lagged, and valuable small meeting spaces often went underutilized.
The Solution: Instant Booking with MeetingPackage
To meet these challenges head-on, PPHE adopted MeetingPackage’s Central Reservation System (CRS) for M&E, focusing on activating instant bookings across 16 hotels.
By enabling instant booking, PPHE empowered customers to book small meeting spaces (typically under 50 attendees) in real-time, directly through connected distribution channels like Cvent and Venue Directory. Behind the scenes, the MeetingPackage system automated workflows, reducing manual admin and freeing the team to focus on larger, more complex events.
“MeetingPackage has revolutionized how we work. We’re saving time, increasing revenue, and reaching customers we never could before.”
Amy Russell - Assistant Director of Distribution, PPHE Hotel Group
Results
Expanded Market Reach
75% of instant bookings now come from new customers—clients PPHE had never interacted with before. Instant booking opened doors to a previously untapped segment.
Higher Utilization of Small Spaces
Previously overlooked, small meeting rooms now contribute significant revenue, thanks to automated availability and frictionless booking.
More Time for Bigger Business
The PPHE sales team now devotes more time to high-value, large-scale events. Junior staff are upskilled faster by focusing on strategic sales instead of repetitive admin.
Fit for the Future
Internally and externally, the organization is seen as “fit for the future,” prepared to meet modern booking demands with speed and agility.
Looking Ahead
Demand for instant booking in the UK continues to rise—and PPHE is ready. With instant booking infrastructure now in place, the group is positioned to lead the market in customer-centric, tech-enabled meeting solutions.
“It’s not just about speed—it’s about giving customers control. MeetingPackage helps us do that beautifully.”
Amy Russell - Assistant Director of Distribution, PPHE Hotel Group
Ready to stop losing M&E revenue to slow processes?
Your competitors are already automating their enquiry-to-booking journey. MeetingPackage gets you there — without the enterprise project.
Ready to stop losing M&E revenue to slow processes?
Your competitors are already automating their enquiry-to-booking journey. MeetingPackage gets you there — without the enterprise project.
Ready to stop losing M&E revenue to slow processes?
Your competitors are already automating their enquiry-to-booking journey. MeetingPackage gets you there — without the enterprise project.